SAAS - Software As a Service

Business strategy is vital today as it was 20 years ago. Strategy is what creates momentum in businesses no matter the size. Entrepreneurs & business planning are like two peas in a pod. Businesses that grow and scale require business plans as well. 

Strategies related to the start & sustainability of businesses are the goal. 

Systems and tech are the go to today to help businesses run smoother, efficient and effective. These tools help customers respond faster to businesses services and products and allow the customer to understand the business with a clear view.

The bundle or all in one platform saves time and money with businesses, allowing businesses to increase sales and revenue easily. Social media hosting platforms such as Instagram, Facebook, etc can easily allow links to businesses websites, online stores and so much more.

Vertical SAAS sets SMB's apart from the rest and gives industry specific tools a competitive edge. The same concept can be applied to market segmentation. Horizontal SAAS are tools such as MailChimp that is created for a broad range of businesses than a specific category of business such as real estate. 

What are some examples of SAAS for SMB's? 

Healthcare  - When I worked in IT for a community services board that helps with mental health, homelessness and social services, the department had a electronic health record. This type of software manages patients records, chart information as well as billing. The software is governed by HIPPA laws.

AI is changing EHR for healthcare - AI agents are being developed increasingly with the help of healthcare use cases. Using machine learning for effective and efficient operations with healthcare data is vital in today's technical age. "AI technologies have been devised to analyze diverse health data types, including patient, behavioral, environmental, clinical, and pharmaceutical data. In addition, AI technologies have found extensive use in analyzing clinical data, such as medical images, EHRs, and physiological signals" ( National Library of Medicine, 2023)

Beauty (Focus: Salons, Spas, Barbershops) - Platforms such as Styleseat are vertical saas's where it provides systems and tools to a specific industry. Software that manages online booking, payments and more which creates a better customer experience.

AI agents can give business owners an competitive advantage in this industry. Increasing operations efficiency through automation, driving into data from sales, reviews, bookings and providing analysis for better customer experiences. AI agents can ensure there isnt double bookings, handle phone calls and more. Following up with customers is vital to retention in business. AI can help businesses by creating promotional marketing emails and offers based on the customers purchases. 

Real Estate - Whether you are an agent or an investor, lead generation is vital in real estate, along with analysis and availability of homes & motivated sellers. Leveraging AI for CRM, automated lead campaigns with email marketing. The most vital for real estate brokers are property valuations, data, analysis and market trends. KvCore & LionDesk are popular software that can be used for CRM and other all in one features such as email that is affordable. 

AI agents for real estate will most likely replace a lot of agents, investors and broker tasks. According to NewSilver.com" Low barriers to entry, lingering effects from the pandemic boom, and a glamorized image of real estate careers have led to an excess of undertrained and inexperienced agents"  Real Estate agents have a lot of physical work to do and administrative tasks. AI agents can create business models to make the home buying, selling and investor business autonomous. The changing from what is right now to what the future has is inevitable. Real estate professionals will need to prepare themselves, their staff and their future for what's next. 

Propstream is a perfect software that can give you AI data driven insights. Real Estate and business intel go hand in hand. Ensuring that the software meets the goals and metrics of the business is most important for real time & the future.

The tools you use for SAAS regardless of the industry will be what makes your business effective, profitable, sustainable & drive a better customer experience.